translation of the 2025 brochure

pensées picturales means pictorial thoughts

100toni
freelance artist

Self-taught, I became an artist, almost by chance, to express myself and share feelings.

I began a “classic” career path, but it didn't fulfill me. So I changed my life to become a creator. I create products and services, nothing artistic at first. 

At the same time, I jotted down thoughts and aphorisms and gradually came to illustrate them.

Until my first exhibition in 2010. 
Reactions were very positive, but due to the imposter syndrome, it took me 12 years, a series of wonderful encounters, exhibitions in well-known venues and numerous sales to gain confidence.

Today, I've finally come to terms with this particular approach. I want to explore, push the envelope and produce a global work of art... or at least give it a try.

Would you like to join me?

caption
Rêves (dreams)
at Carolina and Bart's, in Amsterdam
limited edition digital print - 80x120 cm

Vous êtes ici vous êtes maintenant (you are here you are now)
at Nelson's in Toulon
acrylic on linen canvas - 60x120 cm

Lettres d'amour (letters of love)
at Aurore and Yannick's in Vaison
limited edition digital print - 50x70 cm

Soit je suis, soit je suis (either I am or I follow)
limited edition digital print - 40x50 cm 
art contemporain (contemporary art)
limited edition digital print - 21x29.7 cm 
at Sophie's in Pleudihen-sur-Rance
 
Les mots sont des armes (words are weapons)
at Velen in Marseille
limited edition digital print - 50x40 cm
 
Love-Bouquet
at Ingrid et Fabien's in Villette, Switzerland
limited edition digital print - 50x70 cm

A special style
the staging of concepts

Without really knowing why, I pay particular attention to the individual, to human relationships, to love, to the world, to life... 

I try to synthesize what I perceive and render it in the form of graphically staged messages.
These are the pictorial thoughts, that's my style.
While many artists define themselves by their technique: pointillist, cubist, engraver, watercolorist... 
I define myself rather by the content, the meaning.

Is there an interest in pictorial thoughts?
In the words of novelist Henry Roth, "if you could stick a name on it, it would belong to you".

Conversely, if we can't name a thing, perhaps it doesn't really exist. And this is even truer of concepts.
How do we feel about the concept of the present moment?
The concept of the personal transformations necessary for the couple's existence?
The importance of being yourself?

By translating them visually!
Concepts materialized in this way become tangible. It's easier to make them your own.

In the end, a pictorial thought is like a shortcut to the perception of a concept.

caption : You and I together towards infinity

pictorial thoughts
an example: "Filtrée" (filtered)

As you can see, the design on the right-hand page is made up of squares. Each one represents one of the emotions or feelings designated in the grid below.

Of course, the choice of these feelings and emotions is subjective, and their representation even more so. But that's not what's important.

The message lies elsewhere
If you look closely, you'll see distorted letters.

In the 4 squares at top left, you see an R.
The next 4 squares show an E.
And, in the 4 squares on the right, an A.

The bottom squares contain an L, then an I a T and finally an E.

These distorted letters make up a word.
The word RÉALITÉ (REALITY)!

Can you see it? 

The point of this pictorial thought
It's to illustrate that our perception of reality is distorted, filtered by our feelings, our emotions.

caption : "Filtrée" (filtered) Can you see the distorted letters?

a message different media
an integral part of my artistic approach

Pictorial thoughts deal with subjects that concern us all. But everyone has their own way of receiving and appropriating them.

By offering them in different media, colors and sizes, and even in different languages for some, you're more likely to find a materialization of the message that speaks to you.

Want a canvas for its powerful impact? 
A small poster to slip into a binder?
Take your pick!

This choice in media and variations means that, when you like a pictorial thought, you can have it, whatever your taste, decoration, budget or even what you want to do with it... 
And that's important to me.

Here are the media that exist:

Books
Mots Art - 2016. 500 copies, sold out 
diphérent - 2020. 500 copies, sold out
Pensées picturales - 2025. 500 copies.

Paintings
Unique pieces, signed,
with personal certificate of authenticity.

x8
FineArt prints, museum quality.
8 identical pieces*
Each numbered and hand-signed, with personal certificate of authenticity.
* For tax purposes, each is a work of art.

Limited edtion digital prints
High-quality prints in various formats.
99 prints in all formats.
Each print is numbered and hand-signed, with a personal certificate of authenticity.

Alts
Digital prints. 
Unsigned, unnumbered 
with variations and ALTernatives for each pictorial thought.

Small posters
Printed on card, 
15x21 cm.
Unlimited edition

coming soon:
sculptures, volume pieces,
installations,
videos...

caption :  Vous êtes ici vous êtes maintenant (You are here you are now)
Hardback small poster 21x15 cm
Digital print 70x50 cm
Acrylic on linen 80x40 cm

your looks, your words, your choices
bring these thoughts to life

Without you, without your reactions, without your purchases, 
my approach remains theoretical, intellectual.
It's thanks to you, thanks to our exchanges and of course, thanks to your purchases, that pictorial thoughts exist, that they are in the world.

So yes, treat yourself to art!
Now is the time.

Or on the website, by e-mail or by phone... you'll always be in direct contact with me.

I'd like to reassure you: it's my art, it's my name, and I'll do my best to ensure your satisfaction, so that our relationship is a lasting one.

Best regards,
100toni


caption

Je pense donc je ne suis pas (I think therefore I do not follow)
at Myriam's in Mirabel
Limited edition digital print - 90x38 cm

Estimation (estimate) at Dimitri's in Paris
Limited edition digital print - 50x70 cm

Vous êtes ici vous êtes maintenant
at Jason's in San Francisco, USA.
Limited edition digital print - 40x30 cm

Ici c'est le là-bas d'ailleurs (here, it's the overthere from elsewhere) 
at Vincent's in Malonne, Belgium.
Limited edition digital print - 100x150 cm 
 
Art market
at Valeria and René's in Düsseldorf, Germany. 
Acrylic on linen canvas - 54x73 cm

Je pense donc je ne suis pas (I think therefore I do not follow)
at Cristina's in San Paulo, Brazil.
Limited edition digital print - 50x70 cm

Let's keep in touch: the easiest way is to send me your e-mail address, so that I can keep you informed of exhibitions and new products (around twenty e-mails a year).

Photo credits: Makasii; Scholl; Santoni 
as well as many customers whom I would like to thank.
600 copies, June 2025.  © : 100toni, all rights reserved

website : 100toni.com
email : 100toni@100toni.com
phone : +33 613 023 024

address :
40 G, rue Floralia
13009 Marseille
France